RUIN TO REALITY | Worldwide
Audi Innovation Award Winner
Type: Application
Status: Prototyped
Hello World,
Let me take you through a story
A story that you have written
A story that you have thoroughly impacted.
What you see is the result of endless working hours, a combination of social connections and architectural artifacts.
What you see is the home of thousands of people, their identity.
What you see is the result of cultural layering, resulting in a masterpiece we call a city.
Everything you see does not exist anymore, we have destroyed it.
Our impact on this planet has not been great, we have distracted its ecosystem, demolished its DNA and we continue to do so.
We live in a world where History is so painful that we only remember it through scars.
We live in a world that has been deeply metamorphosed by the destruction of culture.
We humans, you and I, have contributed to the creation of this culture, its’ stories, memories, and connections.
Also, you and I have committed the biggest crime of all times: we have destroyed it.
We have built cities and demolished them, we have built civilizations and wiped them, we have built monuments and attacked them, we have built memories and erased them.
Everything you see has been collected through endless research and a combination of stories told by people who call this place Home.
Everything you see exists only in people’s dreams, in their subconscious.
And now it is in yours.
Ruin to Reality was first launched at the Dubai Design Week in November, 2019. Visitors could experience the application, travel in timeto maertyr’s square in Beirut 1960. The application offered the visitors a virtual experience of how Beirut used to look and sound like, helping them reconnect with the cultural heritage of the city, and revisit memories they had long forgotten.